One thing is certainly becoming clear. The model posse is getting much more attention and press than the A-listers. And this is changing how the red carpets are running. First, things are getting more cutthroat with the competition for gowns. And second, the press is focusing their attention away from Hollywood A-listers who have held highest posts on the totem pole for models with strong social media millennial followings.
We’re not saying the A-listers aren’t still at the top. But now they have to share the spotlight, and sometimes even stand in the shadow of model types half their age, who had previously been much lower on the social standing hierarchy. Times, they are a-changing, and the Kendalls and Kylies, the Gigis and Bellas have developed a social media cult following that have skyrocketed their careers into the paparazzi-chased level. Which means red carpets are theirs, and the A-listers have to suddenly contend for dresses, and therefore PR buzz afterwards.
And the 2017 amfAR gala red carpet at Cannes is a perfect microcosm example of this major change in social standings. While I saw a few pics of A-list celebs like Nicole Kidman and Uma Thurman, it was Bella Hadid in her icy crystal, barely there gown that really stole the media (and social media) attention. Winnie Harlow followed suit with a sheer strapless design, getting quite a bit of buzz as well. And really, it was surprisingly Hailey Baldwin that took top points for me on this red carpet with perhaps the most sophisticated look I’ve seen her in – a strapless sheer and velvet number with just a touch of florals by Elie Saab.
While stars like Nicole Kidman, Jessica Chastain, and Uma Thurman were certainly name dropped in headlines, the major meat of the stories and pictures were heavily skewed towards the model posse – Bella leading the pack, along with Georgia Fowler, Elsa Hosk, Hailey Baldwin, and Winnie Harlow. The power shift is obvious, and I wonder how some of these stars are taking it.
SHOP THE RUNWAY
Irina Shayk ~ Dress: Prada // Shoes: Giuseppe Zanotti
Kate Upton ~ Dress: Alberta Ferretti // Shoes: Giuseppe Zanotti // Clutch: Edie Parker