British brand J&M Davidson took their latest collection to exotic Morocco – one of my favorite sources of travel-meets-fashion inspo. From the rich hued dip-dye fabrics to the architectural arches and patterned niches, pulling from Moorish, French, and Arab influences, the motif is ripe with rich visual substance.
The influence of Morocco rings true in hues of currant, azure, avocado, and cream – the well-known color of the stucco buildings against the Marrakesh sky. Jumpsuits and play suits are the staple in this collection, breathing a light air of ease. While the allure of the exotic can allow designers to get carried away, over-developing looks in intricate patterns, this collection was refreshingly minimalist considering its inspiration. Save for some well placed tassel poms in linear patterns, a puffed sleeve here, or ties on a pair of shorts there, the designs were understated with an easy refinement.
But the bags. Ohhhh, the bags. Handbags are J&M Davidson’s heritage, and they know how to do bags that will make a girl swoon. And swoon I will. While a couple of chic boho moments made their way in, the modernist has its day with indirect nods to the Moroccan beat. Saddle bags, or as they like to call them, half moons will make the Coachella fans happy, while a square satchel and clutch series with cut-through handles is total modernist heaven. And the large round satchel hatbag with cutouts in circle patterns is pretty much every style bloggers dream. Personal favorites are the cut-through handle satchels, but their bag game is fierce and I love them all.