Guest article by Codie

Almost two decades into the 21st Century, the case for human-made climate change is stronger than ever. Scientists with major organizations like NASA, EDF, EPA, WWF, NOAA, and major universities like Yale have made strong arguments for man-made climate change and the need for immediate decrease of fossil fuel emissions. On top of that, our consumption of new materials and waste ending up polluting the earth and ocean with plastics and synthetic materials has been ever-increasing.

4 major environmental commitments from brands - field of poppy flowers with wind mill wind farm and blue sky
Photo: Gustavo Quepon

Thankfully, public awareness has growing regarding these issues, thanks to social media. The willingness of consumers to support those companies making an effort to be part of the solution to decrease their carbon footprint has therefore never been greater. So the next time you shop, consider these four brands, who are prioritizing the protection of our environment into how they make their products and run their business.

Lush

4 major environmental commitments from brands - Lush Bath Bombs Store
Photo: Justin Lim

One of the most beloved beauty brands, especially with younger shoppers – Lush has broadcast its eco-credentials from the very beginning. Their luxuriant but never over-processed products have always been made from organic fruit and vegetables, essential oils and only the safest synthetics.

What’s more, the company has increasingly pushed toward reducing the waste of unnecessary packaging. It’s why their shops are such an explosion of scent and color – with a full 35% of their range now coming with no packaging whatsoever. And, even more ingeniously, making their shampoos, conditioners and soap as bars rather than liquids means they don’t need to add synthetic preservatives.

Debenhams

Since 2017, Debenhams has heeded the wider trend in the clothing industry toward less waste and more responsible practices. As a result, they managed to reduce their carbon footprint by 21% in 2018 and remain committed to doing even more where possible.

The main impact clothing manufacturers have on the environment is in production, though, with the dumping of unused fibers in landfills being a particular problem. To this end, the company addressed such disposal in their supply chain especially – and have managed to eradicate it in 97% of cases. Even better, a partnership with the Salvation Army has so far resulted in 6.3 tons of product being donated to those the charity serves.

Stella McCartney

Models on runway wearing outfits and dresses from Stella McCartney Fall 2019 designer fashion collection
Courtesy of Stella McCartney

This sought-after label provides poof that even high fashion can maintain a cutting edge while remaining responsible for its sources and production processes. Both designer and company are proud to put their beliefs front and centre on their website and be bound by them.

And so, no matter the trend, they boycott leather or fur while using only cashmere ‘regenerated’ from industrial waste by a faculty in Italy. The same goes for their supply of viscose, which all comes from a sustainable forest in Sweden. Finally, the company has even commissioned studies into better future practice – for themselves and even their competitors to learn from.

Patagonia

4 major environmental commitments from brands - Man looking over mountains and sky sunrise

It makes a lot of sense that a company whose fans are out exploring the wide, wild world should want to preserve the environment for future adventurers (and customers). And so, this giant of the activewear market created their Ironclad Guarantee – covering everything from workwear to backpacks, waterproof gear to sleeping bags. Under its more-than-generous terms, any item which doesn’t perform as expected will be repaired, replaced or refunded.

This commitment to extending clothing’s lifespan – free of charge and inside a month – is antithetical to the fast fashion culture which creates vast waste in flooding the market with disposable outfits. And, as if that wasn’t enough, Patagonia are a well-known funder of grassroots environmental groups who work to maintain a beautiful world for all.

About the Author: Codie is a blogger who enjoys writing about fashion and lifestyle. She loves shopping and trying out new brands. She just moved to Paris to make a name for herself.

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